Safe Circles Protect NY Communities

Through video testimonials and trusted messengers, Action for a Better Community helped more than 500 individuals get vaccinated in their Rochester, New York, community. Protect Your Circle testimonials from community members were filmed by the organization and shared through social media and a community newsletter. “It was important for us to capture the journey from hesitancy to getting vaccinated and why someone decided to act after all,” said Shannon Kelly, coordinator of Protect Your Circle. Action for a Better Community also recruited more than 94 trusted messengers from the community, including local celebrities and political figures, to share accurate information and resources.